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Supporting the Blog

With this new blog, I’m planning to take extra time to provide better content.

I’m also going to try to add new functions to the blog. That takes money, so I want to explain how things will change and what you can do to support the blog.

First, there are more links to material. Web sites are given higher rankings based upon how much they engage a user. If you click an inbound link to one article and then leave the site, that’s called a “bounce” and it tells the people who analyze the sites that the material on the site isn’t very interesting. Click more links into the site and the site seems more interesting. I tried to minimize the extra clicks, and I apologize in advance for the extra “clicking” to get to some articles, but it helps raise the blog search engine ranking.
Next, you may notice that when you click on a link outside of the site, such as a Healthcare Update link, the link will pop up in a new window but the blog window will stay open underneath. That’s because the longer that the windows are open on a site, the more that it appears the readers are interested in the site content. A reader on the site for a few seconds makes it appear that the site is boring. Spend 10-15 minutes on the site and things look a lot more interesting.

Ads help pay for hosting and development costs. The themes I use, the plugins for the themes, and hosting are all paid out of my pocket. If I ever get to the point that the income from this site allows me to cut back on my shifts, that will mean I have more time to spend writing.
Ads will either be text based or graphical. Text-based ads may take the form of affiliate links within articles or may be affiliate links in sidebars. Affiliate links don’t cost the readers anything, but if you’re planning to shop on a site like Amazon.com and you get to those sites by clicking through an affiliate link on this site, I get a small percentage of the purchase price of the item you buy.
Some posts may include affiilate links. If that happens, the fact that the links are affiliate links will be clearly noted.
Graphical ads may be served from linkshare programs or may be hosted on my site.
You can support this blog by supporting the advertisers on this blog.

Advertising rates vary by ad size and placement.
CPM for graphic ads is $15 for 300×250 blog page right margin placement, $7.50 for 125×125 front page above fold placement, $5 for 125×125 inner pages right margin placement. Additional sizes and placement available on request. Advertiser supplies creative which must be approved prior to placement. Creative can also be designed for additional fee upon request.
Contextual ads within posts $50 and must be clearly labeled as ads to comply with FTC regulations. Ads must be relevant to post content and to topics covered in this blog.
Featured advertiser $250/month or $600/quarter including one 300×250 blog page right margin ad and one 125×125 front page above fold ad running continuously for 30 days plus one blog post every 30 days discussing advertiser’s product.
All campaigns are subject to my final approval.
Contact me at whitecoatrants [at] gmail -dot- com for inquiries.


Some of the advertising gimmicks you won’t see:
Modals – those annoying things that drop down and dim the page you’re viewing, forcing you to stop what you’re doing and dismiss the alert so that you can continue reading. See example at the right. I hate those things. I actually stopped going to a couple of sites that use them.
Pop-ups or pop-unders – the modals of last decade. I hate those things, too.

The e-mail list.
I’ll include links to previous posts and even some original material in the e-mails I send out. I won’t sell or rent the list to anyone and you won’t be spammed by me. One e-mail a week tops. I’ll probably start out twice a month at first.
I hope to have it become a mini-newsletter of interesting material.

So how can readers support this blog?
1. Comment! Be a part of the community. That’s one of the largest reasons I started this blog more almost 8 years ago.
2. Provide me with feedback. If there’s something you think needs changing, let me know. See a cool article on a news site? Send me an e-mail. Had a funny patient encounter? Tell me about it and I can write a story. Or better yet – write the story yourself and I’ll post it.
3. Support the advertisers who support this blog.
4. Sign up for the DrWhiteCoat.com newsletter.
5. Have fun.

One comment

  1. Non medical type but love your blog! Thank you for doing this.

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